Metricks Blog


This or That: Wix vs Shopify


Are you someone who has an exciting idea about goods to sell online? Do you have a current online business store? Or are you looking for a new e-commerce platform to manage your product? Look no further! 

We have some verified eCommerce platforms available; Wix and Shopify. Thus, we’ll be comparing Wix vs Shopify to know which one is best for you. 

Once it concerns holding the top e-commerce web builder position, Shopify and Wix have been competing for superiority. The two platforms earned more than 4.5 out of 5 rating stars total.

Wix takes the top spot with 4.7 stars! Shopify is more than capable of giving you everything you need to sell online. At the same time, Wix gives you more aesthetic drag-and-drop options for building your website.

In terms of visibility, Shopify is the apparent winner. However, Wix, which has over 68 million users, is frequently mentioned in every conversation about eCommerce.

That’s not to imply that all Wix users are trading items online, but it’s worthy to note that Wix does offer eCommerce features that rival Shopify.

Wix is likely to be the best option for you if you’re searching for a website builder that will help you get started quickly. On the other hand, Shopify can manage more outstanding sales with features like social media integration and dropshipping.

Since both Wix and Shopify provide features to assist you in getting started in the fantastic world of website construction, Wix is more likely to be your first option if you’re a novice, while Shopify will help you grow.

Selecting the perfect eCommerce platform might be challenging. But after reading this comparison on Wix vs Shopify, it will erase all forms of doubt in you.

Wix vs Shopify: A Close Review

A Review on Wix

Wix is a website builder that lets anyone establish their website and online business even though they have no coding experience. The Wix platform is a ‘hosted’ solution.

Meaning it hosts its servers (‘in the cloud’). As a result, you won’t have to download any software or pay for any web hosting.

So, as long as you have a website and internet connectivity, you can create, manage, and market a Wix webpage. Generally, Wix is a platform geared at small firms or “solo entrepreneurs” instead of large corporations.

How Famous is the Wix Website Builder?

Wix is among the most experienced website building firms. Having been launched in Israel in 2006 and presently employing 5,000 people, it also has a large user base. Internet analytics firm claims that it now runs over 7 million web pages.

This renders it a more significant business than several competitor platforms, such as Squarespace, Jimdo, and Weebly, with far fewer users.

Wix’s colossal size is essential since it decreases the possibility of the company going bankrupt and losing your website with it. It also denotes that feature upgrades would be made regularly.

A Review on Shopify

Shopify is a website that lets you build your online retail store. It offers various ‘designs’ that you can modify to match your specific business needs.

It also lets you sell both physical and virtual items. The Shopify platform allows novices to create their internet store without having a single knowledge of code.

However, the platform benefits programmers, too, since it offers unlimited access to CSS, HTML, and Liquid (Shopify’s templating language).


Shopify is a service that is ‘hosted.’ This means that it runs its servers and that you do not need to purchase web hosting or install the software to enjoy it.

The essential elements required to set up and sell an online store, including layouts, a payment processor, a blog, and even email marketing tools, are uniquely available with Shopify.

So, you can further personalize your online shop by adding apps. Or customize more using the custom code.

How Famous is Shopify Website Builder?

Shopify was launched in 2006 in Canada by Tobias Lütke, a German-born entrepreneur. He did this after realizing that an eCommerce system he developed to sell snowboards could be used by—and sold to—other businesses.

The system has produced over $450 billion in sales, and many retailers now use it. Shopify currently powers about 3.9 million online retailers, according to tech data firm The firm presently employs over 10,000 people.

These figures are important because when you pick a hosted solution for your online business, you put a lot of faith in the company that provides it. In the past, competing platforms, such as Magento Go, were shut down.

Thereby causing significant issues for its users, who were forced to transfer their stores to a different platform on late notice.

However, this is quite improbable given Shopify’s massive customer base and sales growth.

What is Wix vs Shopify?


On the surface, Wix vs Shopify are identical platforms, offering all you need to develop a website or online business – without the need for coding.

Meanwhile, each of these sites began with quite distinct goals in mind. Wix was first developed as a solution for creating content-based web pages for users who wanted to make their own.

Examples of such websites are;

  • Blogs
  • News sites
  • Brochure websites
  • Image portfolios and many other web pages where the primary goal is delivering information or showcasing content.

Wix has typically been marketed as a platform for building content-driven websites. On the flip side, Shopify was created expressly to provide a tool for launching an online retail business. Therefore, all of its features are always targeted entirely at selling items.

The unique features of both platforms have grown significantly over time, and Wix now has many more sales options than it used to. 

Shopify’s content management tools have changed over time as well. It suggests that you may now develop an informational blog or an eCommerce site using both tools.

Shopify has long marketed itself as a specialized e-commerce platform. But, because of the businesses’ histories, you’ll likely learn that Wix is the better choice for content-driven websites. 

Then, you’ll find out that Shopify is the wiser alternative for retailing. Though, sometimes it’s not that accurate. So it’s wise to look at Wix vs Shopify in further detail before coming to any conclusion. 

Wix vs Shopify: Advantages and Drawbacks

Making a list of benefits and drawbacks of two eCommerce juggernauts is often the simplest method to choose between them. Shall we begin with Wix? 

Wix Benefits

  • User-friendly for novice
  • Affordability
  • Good customer support
  • Easy access to apps
  • Many templates alternatives

Wix Drawbacks

  • For small enterprises alone
  • There isn’t a lot of flexibility.

Shopify Benefits

  • SEO optimized site
  • User friendly 
  • Unique eCommerce features like abandoned cart recovery
  • Excellent customer support
  • Multi-payment choices 
  • Unlimited integrations

Shopify Drawbacks

  • A little more expensive 
  • The cost of premium themes and extras adds up

Wix vs Shopify: Unique Features

The competition between Wix vs Shopify boils down to determining what type of store you want to construct. While Wix, like WordPress, is first and primarily a web platform, Shopify is a specialized eCommerce powerhouse.

Well, to get things right, we’ll compare the unique features of Wix vs Shopify. Let’s begin with ease of use. 

1. Wix vs Shopify – Ease of Use

Ease of use is unquestionably a vital consideration because you must interact with the system regularly. As a result, a simple eCommerce platform will undoubtedly win. Find out which platform is quick and easy to use: Wix vs Shopify.

Wix Ease of Use

Wix’s drag-and-drop interface makes it simple to create a store in no time. Its user-friendly feature is ideal for newbies.

The drag-and-drop creator on Wix allows businesses to handle all material on the front-end interface by selecting a component (such as a picture, name, symbol, etc.) and dragging it to wherever they want.

It appears to be highly convenient and straightforward for people with little to no technical experience. Furthermore, Wix provides artificial intelligence technologies named Wix ADI and Wix Editor to assist you with the very initial steps of developing an online business. 

Create your business on Wix right now to take advantage of its unique features!

Shopify Ease of Use

On the other hand, Shopify maintains the interface and editing platform separate. To examine the outcome and the front-end interface, you’ll go back and forth between the preview and the backend.

Because of this division, you’ll spend more time arranging the site how you want it. Shopify’s user-friendly feature is the opposite of Wix. 

The site’s design is attractive to businesses, but its clumsy editor is difficult to use. Shopify has several pre-made themes that you can use to construct a professional site and enhance an eye-catching shop.

You may add items and begin selling later. These designs certainly make a big difference in the long term, especially for medium-to-large organizations.

So, if you’re ready to expand your business, opt-in for Shopify! 

Wix vs Shopify Winner – Wix

As an online retailer, time is valuable, and a store should be easy so you can spend more time convincing new customers.

From our verdict, Wix is the winner of this comparison between Wix vs Shopify. Are you wondering why we chose Wix? Shopify is a sophisticated eCommerce platform tailored to the creation of online businesses.

Its editor isn’t as simple as Wix’s, and users have to switch between the front and backend to modify.

On the other hand, Wix achieves it in an all-in-one spot, which is easy. Its editor may be intimidating at first. But after you get used to it, it becomes simple to drag and drop. This makes creating your business website bliss. 

What’s more? Wix is a What You See Is What You Get (WYSIWYG) kind of editor. You can view how your pages will look in reality as you make adjustments. With Wix, it’s simple to make adjustments to your store. You can do this by clicking on the item to open the pop-up menu.

2. Wix vs Shopify – Pricing


Wix Pricing

Wix offers eight subscription options beginning at $14 per month (billed yearly) and a free version that you may use however you want. It also provides a free domain name for one year.

If you want to get into eCommerce, you’ll need to begin with one of Wix’s business plans. You can also pick three plans to choose from. Though the lowest in the basic business plan, which costs $23 per month.

Shopify Pricing

Shopify provides five price plans to select from. All of these plans have similar names and benefits across nations. Shopify lite costs $9 per month, Basic Shopify plan price is $29 monthly, Shopify costs $79 monthly, Advanced Shopify is $299, and Shopify Plus costs $2000 (negotiable).

Wix vs Shopify Winner: Wix

Having compared the prices of Wix vs Shopify, which one is the cheapest? Wix tops this one. It is a less expensive choice that provides excellent value for money.

The “Business Basic” plan is the best option because it offers the most features for that amount. It also includes all of the fundamental requirements for setting up an online business.

Unlike Wix, Shopify has no free plan except a two-week trial. If you’re using a payment option apart from Shopify payments, Shopify will impose fees on all transactions.

But Wix does not collect any additional costs. In addition, if you sign in for a yearly membership with Wix, you’ll also get a free domain name.

Shopify charges an extra amount if you want more staff accounts. Lastly, Shopify restricts the number of access permission users (depending on the plan). Yet, Wix has no restrictions of any kind. 

There’s excellent news! Both platforms do not charge for your first eCommerce store.

3. Wix vs Shopify – Template and Themes


Wix Template

Wix offers many online shop themes. The brand designed some lovely online shop layouts that cater to specific categories such as jewellery and furnishings.

It uses a method for development known as absolute positioning, in which pixel positions the website items. 

Shopify Template

Given that Shopify is aimed at eCommerce stores, all themes are designed with you in mind. Shopify templates are also quite versatile, so you can conceal areas inside the style editors without having to delete them. It allows you to alter certain portions without replicating the theme.

Shopify has many themes produced by professional designers. 

These themes enhance the e-commerce aesthetic appeal. You can even ensure that all of your Shopify themes are mobile-friendly.

Its templates are fully responsive in that their elements — text, photos, forms, and so forth resize themselves to fit the device on which they’re being viewed (for example, a desktop computer, mobile phone, or tablet).

Wix vs Shopify Winner: Both

When it comes to customizing and altering templates, Shopify outperforms Wix. To begin, it offers quality templates with a professional appearance.

You have complete control over your Shopify template’s CSS and HTML code. Wix doesn’t allow that unless you’re using the developer version (Velo) — which isn’t for everybody. 

Besides, Shopify makes switching layouts a breeze. If you wish to change templates on Wix, you’ll have to recreate your entire site. 

So, whether you’re looking for quality or versatility, Shopify is the best option.

What about quantity?

When you create a Wix account, there are over 800 templates to select from, much more than the 15 free themes Shopify offers.

Many of the free Shopify templates come in 2-3 versions. Implying that Shopify provides a bit more theme variety than these numbers show.

If you’re not completely satisfied with Shopify’s free layouts, you can always upgrade to a premium theme. Premium themes now have about 74 designs, with a few options. Its prices start from $150 to $350. 

Ultimately, if you’re looking for many templates, Wix is the best option.

4. Wix vs Shopify – Cart


Wix Cart

Wix only provides services such as abandoned carts via a third-party app. You may activate and deactivate taxes, incorporate tax in your selling prices, and more with Wix.

But it is not simple to handle your taxes because your Wix plans only have basic tax capabilities and limited tax options. It will be better to download additional software, such as the Avalara app, to assist you with your taxing.

Shopify Cart

Getting a high-quality solution from Shopify is considerably more manageable. Shopify Plus provides access to automatic tax computations and filing processes.

Inventory solutions and management are included in Shopify’s features. They have automatic tax calculations and form filing methods. 

You can also attach a “Buy Button” to an existing website or social media profile using Shopify. Shopify also adds a shopping cart to any website and transforms it into your store.

Wix vs Shopify Winner: Shopify

In terms of abandoned cart recovery, both Shopify and Wix offer it. Wix takes the lead in this category by a slim margin because you can send two abandoned cart notifications, whereas Wix allows you to send one. Wix has far fewer functionality, making your cart less appealing. Furthermore, you can only sell on your site and must install additional apps to assist you with taxes. 


Shopify also includes many other features. Every subscription, including the free trial, contains tools for updating your Shopify POS, such as discount code creation, abandoned cart retrieval, and multi-channel connection. With your Shopify eCommerce platform, your features make you feel like a real business tycoon.

When it comes to carts, Wix and Shopify compete head-to-head at first, but Shopify emerges victorious. This is as a result of its increased number of services available to assist you with taxes, inventory control, and management.

5. WIX vs Shopify: Speedability

shopify-vs-wix-loading-time-and speed

According to research, the optimal loading speed for a site should be less than 3 seconds to reduce website rejection. Let’s compare the loading speeds of Wix vs Shopify to see which one performs better.

Wix Speedability

In terms of performance, Wix doesn’t speed up like Shopify. Nevertheless, there’s always a way out of it. Wix includes precise standards for optimizing the homepage and aspects like text, animations, and graphics to enhance your site’s performance. If you follow Wix’s recommendations for site page loading, your website will be capable of maintaining a speed of 85 to 90%. 

You can also look at Wix’s recommended practices to increase the performance of your eCommerce website.

Shopify Speedability

In terms of speedability, Shopify is the best alternative over Wix. We rank it as the second-best platform, with higher speed.

On smartphones, Shopify speed times are swift, and it helps keep clients’ concentration wherever you want it on your website.

Wix vs Shopify Winner: Shopify

According to the results from the Darren performance test, Shopify speeds up within a minimum of 1.3 seconds. In this comparison, Shopify outperforms Wix in page loading speed.

Knowing fully well that speed ability is critical to the success of any website, mainly an eCommerce site, we, therefore, announce Shopify as the winner. 

6. Wix vs Shopify: Content Management System (CMS)



One aspect in which the Wix CMS has an advantage forms. It allows you to create custom data collection forms and seamlessly integrate them into your content. Wix’s CMS is more versatile in many respects, but it’s more cumbersome and sluggish.

Also, the massive amount of website-building elements available may be daunting.

Shopify CMS

You won’t find as many ‘content elements’ to add to sites in Shopify, particularly if you’re to use one of the ‘classic’ Shopify themes, which only allow you to add text, photos, or HTML to dynamic pages.

Wix vs Shopify Winner: Shopify

The significant difference between the Shopify and Wix content management systems is that the former is centred on eCommerce, whilst the latter is more concerned with basic website creation. This is clear in both platforms’ content management systems (CMS). 

With Wix, you’ll discover a more incredible selection of website construction components to pick from. You may choose from galleries, forms, media players, content strips, and various other options, and then drag and drop them anywhere you like on your website.

Even though you use a new Online Store 2.0 template, you won’t be able to adjust what’s accessible around as quickly. On the bright side, this helps to guarantee that your website stays completely responsive.

However, this more constrained method might illustrate why Shopify’s CMS is quicker. Wix’s CMS is more versatile in many respects, but it’s also fiddler and slower, and the sheer quantity of webpage elements present may be frustrating.

We appreciate Shopify’s CMS’s more straightforward and ‘walled-garden’ method. Although we believe its approach to form construction and data capturing tools might be improved.

7. Shipping Options


Wix Shipping

You can keep records of purchases, specify tax regulations for every item, and use dropshipping with Wix. Here, you’ll need an app that will help with international shipping payments.

After all, Wix has an app integration with ShipStation, a shipping tool that makes it easier to ship items to eCommerce clients.

Shopify Shipping

From giving free delivery to connecting possible shipment suppliers, Shopify helps you at every point of the challenging shipping procedure. Shopify also allows businesses to provide more versatile and contact-free shipping alternatives, such as curbside pickups and delivery services, to their customers. In conclusion, you’ll never get stranded when shipping with Shopify. 

Wix vs Shopify Winner: Shopify

Shopify outperforms Wix once more, this time with its complete shipping services. Shopify offers the ability to provide goods to clients in various ways, including curbside pickup, delivery service, and global shipping. At the same time, Wix depends more on applications.

8. Wix vs Shopify – Marketing Features


Wix Marketing Features

Wix offers a feature that sets it apart from other low-cost options like Weebly. It ascends is a subscription-based, all-in-one marketing method that enables you to handle all of your marketing in one spot.

Shopify Marketing Features

On the other hand, Shopify’s marketing depends on third-party apps. Since it gives businesses a lot more versatility, it’s challenging to compare Wix vs Shopify when all the various applications are considered. 

Let’s compare Wix vs Shopify by taking a closer look at the marketing features below.

Email Campaigns

Wix Ascend provides you access to all the marketing options you need for email campaigns, with three campaigns each month via email without the need for an Ascend membership.

These tools are meant to help your sales and customer nurturing. Shopify enables you to build email marketing campaigns from the admin page. But if you want the most functionality, you should consider incorporating third-party software.

Social Media Integration

Shopify outperforms Wix in this area. It allows you to sell your items via many social media channels, which means that you may integrate your shop with platforms such as Facebook, Instagram, eBay, and Amazon.

SEO Tools

Search engine optimization is a must-have tool for each website designer. Fortunately, Shopify and Wix make it simple to include SEO in your website. Both programs allow you to create and change multiple meta titles and descriptions and adjust your URL slugs for performance.

Wix and Shopify enable you to add alt tags to photos, which helps Google comprehend what your pictures are about. You may also obtain further assistance with best-practice SEO tips.


Even though Shopify provides a more user-friendly content management system for your blog, both Wix and Shopify have integrated options for your blogging requirements.

The primary advantage of blogging in Wix is that it provides a total drag and drop layout area. Wix also makes it as easy as possible to create stunning blogs. 

However, making the most of Wix’s archive capabilities is difficult, a significant disadvantage. 

Shopify does not do well in the blogging space because it has no built-in statistics or search feature.

Analytics and Reporting

It is critical to monitor the performance of your website. It allows you to observe what is and isn’t functioning on your website, allowing you to chart a course for steady development. So, before you can use Google analytics on Wix, you must have an eCommerce level plan.

In contrast, Shopify provides analytics for all plans. When comparing Shopify vs Wix, Shopify takes it further with built-in analytics tools. It tracks everything from inventory levels to consumer behaviour and conversion.

Wix vs Shopify Winner: Wix

Wix is the winner of this marketing competition! It’s competitive, but Wix outperforms Shopify. Think about the more outstanding blogging options and the strength and ease of Wix Ascend, which provides all of your promotional tools in one accessible location.

9. Wix vs Shopify – Customer Support


Once it concerns customer support, Wix and Shopify appear to be equal. Shopify’s 24/7 phone help and live chat are significant benefits, particularly for consumers who want immediate, 24-hour assistance.

Also Read;

Wix’s Help Center, on the other hand, is much superior, with numerous articles and videos to assist you. Wix also has in-editor support, which is a huge plus.

It might be inconvenient to switch back and forth between a guidebook and your store, but Wix allows you to get support right in the editor.

When you move your cursor over the editor’s question marks, tiny speech bubbles appear that answer typical questions. This procedure is more cumbersome with Shopify and brings about the use of a separate page.

Wix vs Shopify Winner: Wix

Overall, Wix surpasses Shopify in terms of customer service. Shopify’s 24-hour assistance is lovely, but Wix’s customer care is what separates it from the competition. Wix beats Shopify in this category because it has a more detailed help centre and supports straight in the editor.

Final Thoughts on Wix vs Shopify: Who is Your Online Store Superhero?

Since we’re primarily interested in eCommerce features, Shopify is the more likely pick. However, this does not imply that Wix has lost its flair.

Shopify is the ideal option for large web businesses that require the bells and whistles of growing and selling globally.

In contrast, Wix is more suited to general-purpose situations and business owners that rely on content production to drive visitors. In comparison to Shopify, Wix also provides more creative freedom. 

Now that you’ve read our Wix vs Shopify comparison, you can now go ahead in making the right decision. 

Finally, do you run an affiliate program on Wix or Shopify and need help in tracking conversions? Why not integrate the best affiliate marketing program tracking software? Send Metricks a message. Let us help you boost sales and 10x conversion in your online store. 

How Can Metricks Help You

1. Free Trial

2. Swift Integration

3. Unique Affiliate Tracking Links

4. Automated Affiliate Payment



Quick Start Guide


Popular Articles

Join 500+ Others

Many visitors to this site sign up for our weekly email and receive updates every week.

Related Posts