Effective marketing teams and agencies use a monthly marketing report to assess performance and boost conversions. All month long, you and your team have put in a lot of effort and made improvements. Now is the time to evaluate the outcomes and inform others of how your marketing is doing.
Continue reading to find out how to create marketing reports with Whatagraph.
Table of Contents
- What Is A Marketing Report?
- Why Are Marketing Reports So Important?
- How To Create A Marketing Report Using Whatagraph
- Why Should Your Marketing Report Be Monthly?
- Final Thoughts
What Is A Marketing Report?
A marketing report shows a detailed performance of your company. It compiles data from several sources to create a comprehensive picture of your marketing efforts.
Often, it contains details about your strategy, market analysis, objectives, advertising, and what you hope to accomplish. You can learn more about what’s working and what isn’t using the information in the report. Then, you can take action to fix the problem.
However, you must take into account the goal of your marketing report. People frequently throw together a bunch of data and gimmicky images, and they do this without thinking about their importance. Your report’s content should all make sense and help readers determine what to do next.
Also, they shouldn’t feel overwhelmed while looking at the data and attempting to figure out how things connect. Include only information that offers useful, understandable insight. In summary, keep your report clear to ensure that you understand the data.
Nothing is more embarrassing than showing up to a board meeting with your numbers jumbled up! Thus, ensure you can fully explain each of the measures.
Why Are Marketing Reports So Important?
Excellent marketers understand the need to monitor and evaluate their efforts’ efficacy. Their innovative ideas are supported by reliable statistics on what works and don’t.
This is the point at which marketing reports establish their worth. They provide the data you need to test your approach, assess it, and course-correct as needed.
Regular marketing reports give a complete view of which initiatives perform best to increase engagement and revenue. And this has several benefits for your brand. Other benefits of marketing reports with Whatagraph are;
- Monitor your budget by determining which programs have the highest return on ad spend (ROAS) and which fail.
- Create content that resonates with your target audience by remembering what works and what doesn’t.
- Increase brand recognition by determining which marketing platforms get the most interaction.
- Increase your sales by comparing the revenue generated by various outlets.
- Create your plan by providing critical facts to help you make decisions.
In addition, marketing reports are useful for showing progress to coworkers, other teams, managers, or clients. Finally, it assists you in growing your organization and reaching your objectives, and no brand can survive without them.
As a result, we believe that marketing reports are critical to your company’s performance. But, with so many metrics available, how can you know which one will cut through the noise and provide you with the insights you need to enhance your ROI?
Let’s take a closer look at creating genuine monthly marketing reports using Whatagraph.
How To Create A Marketing Report Using Whatagraph
When creating a marketing report with Whatagraph, you have three alternatives.
- Begin with a blank page.
- Make use of a reporting tool.
- Make use of a report template.
Let’s go through these options in more depth. First, you’ll need a tool to gather pertinent data in order to produce a monthly report. With the help of Whatagraph, you may collect information from many sources to gain a complete picture of your digital marketing activities.
Manually From Scratch
The most straightforward approach to preparing a report is by manually using Microsoft Excel or Google Sheets. However, manually producing reports has far too many drawbacks, making it unsuitable for marketing agencies:
- It demands a lot of time.
- It requires more resources.
- It is susceptible to human error.
Manual reporting always has a significant risk of inaccurate data, lost data, and improper data handling. The human brain can keep genuine focus for roughly 45 minutes before losing steam. Therefore, consider the following two alternatives for producing monthly reports to eliminate human error.
Use Whatagraph Template
Using a pre-made template provided by a reporting platform is probably the simplest approach to construct a report. For instance, Whatagraph gives marketers and marketing firms access to more than 95 designs.
Wondering How It Works?
Use Whatagraph to produce a monthly report by following these steps:
1. Register for a Whatagraph account to receive a manager to help you quickly prepare. They will also provide top tips, methods, and best practices for your reporting requirements.
2. Visit the template repository. Select a template for monthly reporting.
3. Integrate the data sources. You can connect with any of the over 40 data sources Whatagraph integrates.
4. Program the reports to be sent out automatically each month.
Manually In Whatagraph
With Whatagraph, you can also create a report from a blank page, and it differs from using a template to create a report. More particularly, you can move widgets with necessary formulas and indicators, like your conversion rate, by using a drag and drop feature.
Why Should Your Marketing Report Be Monthly?
Do not assume that your marketing is effective; monitor the statistics.
Businesses often develop a valuable collection of assessments of profitability data that is updated periodically. This review format should be followed in your marketing report.
Why every month? The bottom line is that monthly works best for all parties concerned.
Even if you must monitor a few measures on a weekly basis, you should never lose sight of your goals for the month’s conclusion. Reaching your monthly objectives might genuinely depend on the adjustments you make during the month as you analyze your data every week.
If you produce reports too frequently, you’ll have too little data to present and spend too much time doing so. Thanks to monthly marketing reports, you have the time you need to create outcomes. In the end, your reports will make you a more knowledgeable and nimble marketer.
Your work will be made simpler when everyone understands your marketing strategy and goals by creating a monthly digital marketing report that you can share with your team, managers, or clients. Sending such vital data regularly will make you a flexible marketer.
Godsfavour is a passionate content strategist with an excellent flair for writing on various niches. With a bachelor’s degree in Accounting. Her natural knack for details, coupled with her love for the English language, helps her weave and spin words together to create a masterpiece. She’s passionate about business growth and development.