Are you a fan of business tools? Have you heard of the new email marketing platform, Flodesk? If yes, why has the Flodesk email marketing tool become so popular since its inception?
First, it is intended for creatives who understand the importance of good branding. Flodesk has the most visually appealing email builder. And it streamlines email marketing. Second, its pre-made templates are stunning and highly customizable.
So, how good is Flodesk? Is it as appealing as it claims? Are you interested in knowing everything about Flodesk affiliate marketing?
In this Flodesk review, we’ll have an in-depth look at its features. What’s more? We’ll review its pros, cons, as well as pricing. So you will be able to decide if Flodesk is the best fit for your business.
Table of Contents
- About Flodesk
- Key Features of Flodesk Email Marketing Tool
- Flodesk Pricing
- Pros and Cons
- Flodesk Login
- Flodesk Affiliate Program
- Frequently Asked Questions
- Final Thoughts
- How Can Metricks Help You
CEO Martha Bitar and CPO Rebecca Shostak founded Flodesk in 2019. Both ladies came from quite distinct backgrounds and experience in the tech sector (marketing and design). They co-founded Flodesk to help small-sized businesses improve their email marketing campaigns.
Martha and Rebecca developed the Flodesk email marketing tool because they were not satisfied with the existing ones.
As a result, be rest assured that Flodesk email marketing software is a user-friendly tool. Even though it is an email marketing platform, its built-in features elevate it far beyond “just” email marketing software. The tool places a strong emphasis on design and automation.
It makes it easy to create an integrated marketing campaign. And you can do this within a single piece of software.
Its beautiful email designs, simple scheduler, and landing page builder help the founders deliver on their guarantee of email marketing made simple.
In addition, it provides you with a brief pre-written email copy. And as a result, you wouldn’t have to start from scratch. You can create a professional-looking email in minutes.
The Flodesk email marketing tool supports graphics and text. Not just that, it supports animations to create eye-catching campaigns. Flodesk is an excellent choice for those with little or no coding knowledge who want to create one-of-a-kind emails using simple drag-and-drop elements.
Its automation feature allows marketers to create email sending algorithms. This algorithm depends on the recipient’s engagement (if they have opened other emails).
Flodesk platform also includes an analytics tool. It tracks how an email campaign performs using metrics. Such metrics are open rate, click rate, delivery performance, etc. Flodesk can be integrated with various business apps, including Shopify, Zapier, Typeform, and popular social media platforms.
In the next section of our Flodesk review, we’ll go over some of the platform’s key features.
Key Features of Flodesk Email Marketing Tool
Flodesk has built a reputation for being feature-rich and powerful. Some of the Flodesk main features include:
1. Elegant Email Templates
Flodesk has a collection of beautiful templates to help you welcome and convert subscribers into customers. Each template was created to help you improve your email game.
Oh, and personalizing them is a breeze. With a few clicks, you can change the appearance of any template to match the look and feel of your business.
2. Drag-and-drop Email Builder
Do you want to appear as if you have a dedicated marketing team creating custom emails every week? Don’t look any further! Flodesk offers you the power of a professional designer.
Its drag-and-drop email builder makes creating branded emails more straightforward than ever. This is done with no coding requirements.
3. Sort by Segment
No more duplicate tags—Flodesk takes care of everything! All you have to do is create segments. Segments help in determining where customers subscribe to your website.
You can set up unique workflows to foster your subscribers based on how they subscribed by segmenting your list.
4. Social Media
Want to make it simple for your email subscribers to engage with the content you share on social media? Flodesk has you covered there as well.
Incorporate your Instagram account into your outgoing emails to display your most current post.
5. Excellent Automation with a Simple UI
To use Flodesk effectively, you don’t need years of experience in creating emails. Neither do you need experience in producing and delivering email messages. The platform is user-friendly and straightforward to use. It has four primary tabs:
“Emails” are on your homepage. This is where you’ll find all your emails, if they’re in drafts, scheduled, or sent.
- Landing Page Forms
Custom pop-ups and line subscription blocks can be simply inserted into your website using “Forms.” Forms assist you in capturing new subscribers across your website. It also segments them into the proper lists.
- Create Workflows Within the Platform
Automation makes workflows the best part of using an email marketing tool. For example, if you have three segments and anyone subscribed to those lists, they’ll be in a unique workflow related to the content they expect to receive.
The last tab is “Audience.” On this page, you can view and manage all your subscribers. You will be able to add new subscribers and view segments.
6. Flodesk University
Flodesk University is a free online community where you can learn how to improve your email marketing skills while enjoying beautiful templates, a simple layout, and a low monthly fee.
Sort the educational content collection according to goals like “generating engaging content” and “developing your design.” The platform’s support is excellent, and anyone can send beautiful email chats straight away.
The above features in this Flodesk review, provide you with all you need to create simple yet effective email campaigns for your business.
Flodesk email marketing offers a 30-day free trial. It charges $38 per month for the complete service. The main difference between Flodesk and other email marketing tools is that Flodesk doesn’t determine pricing by the number of subscribers.
The price of each plan is constant whether you have 5 or 100,000 subscribers. It offers two pricing plans – monthly and annual.
- Monthly plan- $38/month
- Annual plan- $418/year
Note that Flodesk is still in private beta. Once it exits beta, its price will most likely increase.
However, you’ll receive a one-month free subscription when you sign up for the Flodesk annual plan. And to pay for services, use a PayPal credit card to further your transitions.
Remember that the accounts will be set up as recurring payments until you cancel the services.
Pros and Cons
Flodesk email marketing software, like every tool, has both advantages and disadvantages. If you intend to take your email campaigns seriously, you should know Flodesk’s limitations.
This Flodesk review section delves into its pros and cons. So, you can decide if this tool is suitable for your company’s needs.
Pros of Flodesk Email Marketing Tool
1. Simple to use
One of the disadvantages of other email marketing tools is that, while it is effective, it is difficult to understand. You may spend hours trying to figure them out. You can even watch tutorial videos if you don’t have much experience with these tools.
However, it is easy to use. Its platform is simple, with no unnecessary features to make things challenging. You don’t need any coding or technical knowledge to use the platform.
Thus, the Flodesk email marketing tool is an excellent pick if you’re searching for one that’s easy to learn.
One feature distinguishing Flodesk email marketing software from others is its budget-friendly nature. Flodesk plans cost the same irrespective of the number of subscribers you have. Many companies have multiple plans with different features. They bill you based on how many subscribers you have.
Even better, Its pricing is significantly lower than many others. This means that if you have many subscribers, the price remains constant.
In a case where you have thousands of subscribers, other platforms could cost you hundreds of dollars per month. But the issue is different with Flodesk.
Also, you’ll receive a one-month free subscription if you subscribe to the annual plan.
3. Well- designed Templates
Flodesk email marketing templates are breathtaking and professional. In contrast to other tools, Flodesk’s templates are all trendy, advanced, and even artistic. The benefit of using these layouts is that you can edit the message. You can add a few photos and attach your logo.
This is unlike other email marketing tools, where you’ll spend hours tweaking the theme and design of these templates to make them look good.
4. Affiliate Marketing Friendly
Unlike most email marketing platforms, Flodesk is affiliate marketing friendly. If you take note of the guide below, you can do affiliate marketing with Flodesk.
- Provide all necessary legal disclaimers.
- Do not participate in “shady” affiliate programs that sell adult content, digital tokens, betting services, or illegal items.
If you are unsure whether Flodesks will accept a particular affiliate program, always contact customer service and inquire.
Generally, it’s ideal not to bombard your email lists with promotional deals but to achieve a balance of good content and marketing.
Cons of Flodesk Email Marketing Tool
1. Lacks Advanced Features
Flodesk is unquestionably a user-friendly platform. However, its simplicity comes at a cost. Simply put, the Flodesk email marketing tool lacks many advanced features. It is also not as versatile as other effective email marketing competitors.
Some of the features it lacks are:
- A/B split testing
- SMTP relay
- Media library
- Advanced workflow triggers
- Advanced segmentation
- Dynamic content
Overall, Flodesk’s features are pretty basic. For example, while the form builder can create visually appealing forms, it is not flexible. And you don’t have much leeway in rearranging the blocks how you want them.
2. Limited Customer Service
Many email marketing companies provide live customer service, either through chat or phone calls. However, Flodesk doesn’t offer this level of customer service. If you have a question, contact Flodesk’s customer service via email. Though, you’ll receive a reply within two business days.
However, the company encourages customers to join its Facebook group (Flodesk university). In the group, you can discuss the Flodesk tool with other customers and also make your inquiry.
Step 1: Create a Flodesk account first.
Step 2: Fill in your account details. When you click on account settings, then overview, you’ll see your account.
Step 3: Fill out your brand information. Go to account settings and click on branding to discover it.
Step 4: Customize your From and Sending email addresses.
When you go to account settings and choose email setup, you can set your From name and sending email address.
Flodesk Affiliate Program
Here’s everything you need to know about earning passive income on flodesk.
To get started, ensure you get your affiliate link. First, log in to your account and go to your avatar on the top right.
Frequently Asked Questions
Does Flodesk Email Marketing Tool Have a Free Version?
Yes, Flodesk has a free version that lasts for 30 days. And with its free version, everything is completely free. You can access Flodesk features when you sign up for a free trial—no credit card required.
Is it Possible to use Double opt-in With Flodesk?
Yes, with Flodesk sign-up forms, you can choose to enable double opt-in. You’ll find this under the Customize section of the Form settings. However, a remark there says it doesn’t allow double opt-in. This is because it’s terrible for conversions.
Albeit, the goal of double opt-in is to verify if your email subscribers are “genuine.” It also confirms their activity before adding them to your list. Opt-in results in conversion loss because not all new subscribers will finish the process.
As a result, it’s better to avoid double opt-in. Instead, send welcome automation, such as an email with your complimentary opt-in offer.
This ensures that subscribers open and click your first email. It provides the validity and engagement of your new subscribers. And it ensures that all opt-in subscribers are added to your list.
Who is Flodesk NOT Meant For?
Flodesk is not suitable for firms that need to create many landing pages, different automation, segments, and a tagging system. If you prefer the simple look of text-based emails or need A/B testing features, Flodesk is not the best option for you.
How Can I Include the Subscriber’s Name in an Email?
Simply write “@” in your email (or subject line!) Also include the subscriber’s first name, last name, or email address in your email.
Is it Possible to Send Automation to an Existing Segment?
In Flodesk, workflow automation is launched via “triggers.” The only trigger available is the Subscriber who is added to Segment.
In other words, you can’t send automation to a segment that already exists. Though, you can establish a new segment. And, you can add all the subscribers to which you want to send the new automation.
Flodesk email marketing includes features that other tools lack. It’s important to remember that it is still in beta. Thus, it will likely have bugs to be fixed as it progresses through the development cycle.
However, the Flodesk email marketing tool might not be the best choice if you’re looking for a proven and reliable service. Also, if you need a more feature-rich email marketing solution, we suggest you go for a more effective tool.
How Can Metricks Help You
2. Free Trial
Godsfavour is a passionate content strategist with an excellent flair for writing on various niches. With a bachelor’s degree in Accounting. Her natural knack for details, coupled with her love for the English language, helps her weave and spin words together to create a masterpiece. She’s passionate about business growth and development.