Social media may appear to be a platform where you can freely post your thoughts whenever you feel like it. However, successful businesses adopt a more strategic method. Figuring out the content to post on social media is the first part of the battle.
And knowing the right time to post it is another battle. When should be the best moment to tell the world about it?
The most significant time to post on social media is when your clients and followers are online. Of course, specific periods work just fine for each platform.
Each social media platform will have a precise timing that is most convenient for the viewer. Even the most fantastic social media postings will not benefit your business if you don’t post them at the right time.
Posting at high-traffic hours increases your chances of capturing your viewer’s fleeting attention. Fortunately, we’ve conducted thorough research and curated the ideal social media timing to help you arrange your content and increase your visibility. This guide will focus on four major social media platforms; TikTok, Facebook, and Instagram.
Let’s get you started!
Table of Contents
- The Best Time to Post on TikTok
- What’s the Best Time to Post on TikTok?
- How to Determine the Best Time to Post on TikTok
- The Best Time to Post on Facebook
- What is the Best Time to Post on Facebook?
- How Do I Know the Best Time to Post on Facebook?
- The Best Time to Post on Instagram
- When is the Best Time to Post on Instagram?
- The Worst Time to Post on Instagram
- Factors that Influence the Best Time to Post on Instagram
- FAQs on the Best Time to Post on TikTok, Facebook, and Instagram
- Final Thoughts on the Best Time to Post on Social Media; TikTok, Facebook, and Instagram.
- How Can Metricks Help You
The Best Time to Post on TikTok
TikTok is exploding! And whether you’re a TikToker or thinking about becoming one, you’ve wondered how to build your online presence. You’ve also thought about the best time to post on TikTok. Remember that you’re not alone in this. So, it’s ok to be confused!
Knowing the best time to post on TikTok is not as challenging as you think. Sure! Many ideas are available for various platforms, but trends emerge and alter regularly.
Also, because you get a lot of likes and followers for content doesn’t mean it will trend.
Then, how can you figure out the best time to post on TikTok? In this piece, we’ll go over two key considerations to determine the best time to post on TikTok for your audience.
Though choosing the best time to post on TikTok might be difficult, we found over 100,000 posts to identify the highest audience engagement daily.
What’s the Best Time to Post on TikTok?
Experts have differing viewpoints on TikTok posting scheduling because their experiments yielded different results. However, as you’ll see below, there are some parallels from which we can draw meaningful inferences.
After some tests and trials, Hootsuite concluded that the best times to post on TikTok are Tuesdays at 7 a.m. And it includes Thursdays at 10 a.m. and Fridays at 5 a.m.
Influencer Marketing Hub
Influencer marketing hub provided the best times to post for the days of the week as;
When is the Best Time to Post on TikTok on Sundays?
On Sundays, the best time to post on TikTok is 7 am, 8 am, and 4 pm.
When is the Best Time to Post on TikTok on Mondays?
From our findings, Monday’s post generates more yields in the morning. So, the best times to post on TikTok on Mondays are at 6 a.m., 10 a.m., and 10 p.m.
When is the Best Time to Post on TikTok on Tuesdays?
On Tuesdays, the best time to post on TikTok is 9 am, and other times to post are at 2 am and 4 am.
When is the Best Time to Post on TikTok on Wednesdays?
On Wednesdays, post at 7 am, 8 am, and 11 pm.
When is the Best Time to Post on TikTok on Thursdays?
If you want to post video content on Wednesdays, the best time to post on TikTok is at 12 am, and other posts can come in at 9 am and 7 pm.
When is the Best Time to Post on TikTok on Fridays?
The best time to post on TikTok on Fridays is 5 am. Another sweet time to post on TikTok is 1 pm or 3 pm.
When is the Best Time to Post on TikTok on Saturdays?
11 am, 7 pm or 8 pm is the best time to post on TikTok on Saturdays.
Note that the above times written in bold offers more engagement from your audience.
When is the Best Day to go Live on TikTok?
Tuesday, Thursday, and Friday are the best days for a TikTok live session.
When is the Best Time to go Live on TikTok?
The best times to go live on TikTok are 10 am. and 2 pm. ET. This is because many TikTok users are primarily online during this period.
Although the times are very close to those on Hootsuite, they are in Eastern Standard Time.
The figures from SocialPilot aren’t all that dissimilar to those from the other sources we mentioned so far. SocialPilot suggests that the best days to post on TikTok are Tuesdays, Thursdays, and Fridays. It also states that the best time to post on the days above is from 6 a.m. to 10 a.m. and 7 p.m. to 11 p.m.
How to Determine the Best Time to Post on TikTok
Social media has generated a perpetual need for content creation. Social media users enjoy skimming through their feeds to find anything to keep themselves busy. They go through videos, GIFs, or even read articles on blogs.
And as a TikToker, your primary aim is to determine the best time to post on TikTok while creating content and engaging with your audience.
The following are two factors to consider while finding the best time to post on TikTok:
1. What is the Location of Your Target Audience?
Like every other social media platform, TikTok has a worldwide fan base. In Thailand, for example, one in every seven people has the app installed on their phones.
There are approximately 20 million TikTok users in India. We have over 150 million TikTok users in China and over 14 million fans in the United States of America.
So, what’s the essence of these figures?
The importance of bringing up these figures is to let you know that they will influence the number of content you create if you have a worldwide audience.
It also affects the best time to post on TikTok. Also, time zones determine how much content your followers will view during peak hours.
How will you use this data to determine the best time to post on TikTok?
First, you need to find out where most of your followers live. TikTok now allows you to upgrade your regular user account to a Pro account. Pro accounts have several extra unique features, including analytics. Analytics will show you the number of followers you have.
Not just that, it tells you their gender and which countries they are from. Here’s how to upgrade to a Pro account if you haven’t done that:
Access your profile when you open the app. Then, click on the three dots in the top right-hand corner of your mobile phone screen to enter your privacy and settings section.
Next, select Switch to Pro Account from the drop-down menu. Carefully read and follow the on-screen instructions.
TikTok may ask to authenticate your phone number if you haven’t done that. After upgrading to a Pro account, you can now view analytics. You can still view your analytics in the privacy settings if you go to the ‘account section’ and click on analytics.
2. When Does Your Target Audience Wake up?
Knowing the location of your audience is not enough to find the best time to post on TikTok. You also have to see the time your audience wakes up. However, this factor may appear a little challenging, but it’s just an issue of knowing time zones.
Using Thailand as an instance. If you live there and have a lot of followers in India and Thailand, the time difference is just one hour, thirty minutes. Thus, the minor difference in time won’t affect your posting.
Think about when you have many audiences in distant locations like the UK and North America. You’ll need to prepare and arrange content to post for your audience in each area. The best time for posting here is eight hours difference.
However, TikTok lacks timing features. No social media management platforms allow you to connect your TikTok account to upload or plan content.
The only solution is for you to create a content calendar as it will cover the most popular areas where your fans live.
It will not be accessible at all, and it will also be stressful to maintain if you have audiences in different time zones. Though, it looks to be the only method to cover content posting for your audience (at the time being).
The Best Time to Post on Facebook
Knowing the best time to post on Facebook is an excellent approach to stand out from your competitors, and it also helps increase dialogue, drives more traffic, and gain new fans.
Although finding out the best time to post on Facebook is challenging, that’s why we’re here to help.
There is no multipurpose method for understanding the best time to post on Facebook. Every Facebook page is distinct.
It has its own set of users, localities, and time zone differences to consider. Many people recommend writing on weekends, while others believe that the best time to post on Facebook is around 9 am every day.
No one wants to post when their audience is asleep, too. This implies that knowing your unique best time to post on Facebook is key to enhancing engagements in your post.
But, because no two Facebook pages are the same, how can you determine the best time to post on Facebook? We’ll show you how to choose the best time to post on Facebook to maximize engagement, visibility, and conversion.
Are you ready to dive in?
What is the Best Time to Post on Facebook?
There are around 2.89 billion worldwide users on Facebook. Little wonder that engagement happens continuously. As a result, when to post on Facebook is a tricky question to answer. Many people have researched this subject but arrived with varying results.
However, this is pretty frustrating because it doesn’t provide any direction about when you should post. On second thought, you won’t have any problems! Engagement on Facebook is shallow in the early morning and evening, before 7 a.m. and after 5 p.m. daily.
People will notice your posts by midweek, from mid-day to mid-as there are around 2.89 billion worldwide users of Facebook. It is little wonder that engagement happens continuously.
As a result, when to post on Facebook is a tricky question to answer. Many people have researched this subject but have come up with varying results.
However, this is pretty frustrating because it doesn’t provide any direction about when you should post. On second thought, you won’t have any problems! Engagement on Facebook is shallow in the early morning and evening, say before 7 am and after 5 pm daily. People will notice your posts in midweek, by mid-day to mid-afternoon.
Most people check their Facebook applications while having morning coffee or lunch, and thus, they rarely open the app on weekends and in the evening.
But remember, the best time to post on Facebook is from 1 pm to 3 pm every weekday. In general, Wednesdays are one of the best days to post.
Others say you’ll engage more when you post from 9 am to 3 pm. Sunday is the least exciting day of the week, and posting on Sunday does not yield more engagement.
According to Sprout Social, the best time to post on Facebook is from 9 am to 1 pm on Tuesday, Wednesday, and Friday, and it says that the worst day to post on Facebook is Saturday.
Keeping this in mind, it’s likely that the best time to post on Facebook can also be the worst.
For example, if a researcher states that the best time to post on Facebook is at 6 pm on a Friday, every company will try to push content to their audience.
Only a tiny percentage of those posts would probably get noticed, owing to the high level of competition in the app.
We can also say the same when suggesting that off-peak is the best time to post on Facebook. If everyone’s posts are off-peak, there will still be more competition, and companies should return to posting during peak hours.
It’s all unclear, and there’s no straightforward explanation. As a result, we would argue that there is no best time to publish on Facebook.
So, when is the best time to post on Facebook? You can try many strategies to help you know the best time suitable for your brand. Keep reading!
How Do I Know the Best Time to Post on Facebook?
To determine the best time to post on Facebook, you’ll need to know when your audience is most active. These require some research and trial. The following are three tried-and-true strategies to get you started:
1. Use Facebook Page Insights
Facebook page insights provide a lot of information on your Facebook page’s performance, and it also states when you should make a post.
Understanding the time your viewers are most active will help you figure out the best time to post on Facebook. This information may be found if you go to your Facebook page and select “Insights.”
If you go to the left side of the screen, you will find different sections of your page insights. On the right, you will see graphs and charts. Go to the “Your 5 Most Current Posts” area. It will provide a diagram showing the number of your fans online.
In addition, you can check the number of days that generate the most activity. It is visible when you hover your mouse over days at the top of the page.
Facebook also monitors the audience engagement on your posts to determine when your fans like, comment, or share them. Go to your page insights and select “Posts,” then scroll to “All Posts Published” to check out this metric.
This section shows the overall engagement by clicks, reactions, and more.
2. Consult Facebook Audience Insights for Best Time Zones
Facebook created audience insights to help you plan and optimize your Facebook ad campaigns. It’s also a great place to start when looking for your followers’ regions and preferred time zones.
While page insights record engagements with your page through likes, comments, and shares, audience insights examine your present or prospective viewer’s age and sex.
Most significantly, it shows their geographical location throughout the whole Facebook platform.
Go to your dashboard and click on audience insights if you want to try this. Once the menu pops, touch ‘see all insights.’ Choose “Audience” and select if you want to learn more about your present or future Facebook audience. You can also scroll downwards to see where your followers live in the leading cities worldwide.
This feature helps find your top time zones and determine when your target audience is most online and engaged.
For example, you may have many audiences from three to four countries. So following their time zone is key to knowing the best time to post on Facebook.
3. Try Different Posting Times and Keep Track of your Progress.
Now that you have figured out who your audience is and where they live, it’s time to track your progress. To carry out this test, we ask that you post on Facebook.
Then create an excel sheet to track the number of engagements you get on different days and times. You can begin by selecting five extra days in a week.
For instance, if you discover that your target audience is most engaged between 5 and 9 pm EST, plan your post to appear at the time duration.
Next, record the number of likes and comment on each post for each day. Also, state the date and time you posted them.
The following week, change the time of your postings for each day. For example, if you made last week’s post at 5 pm on Monday, post at 6 pm in the present. This experiment may take a couple of weeks.
Still, you can use this information to help you decide the perfect days to share things with your audience, including the most incredible periods to increase traffic.
The Best Time to Post on Instagram
Instagram is a platform with a lot of demands. It desires photographs, videos, funny remarks, links, carousels, stickers, and emojis. If you want many appropriate users to see your Instagram content, you need to invest more effort to create them. Sounds simple, right?
Although, it is hard to create a posting schedule since so many factors affect it. The algorithms, content types, time zone differences, and user traffic.
As a result, we’ll take the time to simplify this handy guide on the best time to post on Instagram.
But before we delve into why we wrote this content, understand that it is essential to know the best time to post on Instagram. It makes your account grow and gives a solid online presence.
However, posting at the right time works hand in hand with creating a strong Instagram strategy.
So what’s the best time to post on Instagram? Continue reading to discover the overall best time to post on Instagram.
When is the Best Time to Post on Instagram?
The best time to post on Instagram is 6 am.
Saturday and Sunday are the most fantastic days to post on Instagram. Posts uploaded on Sunday at 6 am gain high engagement.
On the other hand, posts you upload on Wednesday from 10 am, and 4 pm and on Thursday from 9 pm to 11 pm gain the lowest engagement rates. These days and times are the worst periods to post on Instagram.
When is the Best Time to Post on Instagram on Monday?
The best time to post on Instagram on Monday is 5 am.
When is the Best Time to Post on Instagram on Tuesday?
On Tuesday, the best time to make a post on Instagram is 6 am, 11 am to 2 pm.
When is the Best Time to Post on Instagram on Wednesday?
On Wednesday, the best time to post on Instagram is 6 am.
When is the Best Time to Post on Instagram on Thursday?
The best time to post on Instagram on Thursday is 5 am.
When is the Best Time to Post on Instagram on Friday?
On Friday, posting at 6 am yields engagement.
When is the Best Time to Post on Instagram on Saturday?
The answer to this question is 6 am.
When is the Best Time to Post on Instagram on Sunday?
The best time to post on Instagram on Sunday is 6 am.
Having talked about the best time to post on Instagram, what about the worst time?
The Worst Time to Post on Instagram
The worst time to post on Instagram daily are;
Monday: 2 pm
On Tuesday: 1 pm
For Wednesday: 10 a.m.
On Thursday, 11 p.m.
Friday: 9 am
On Saturday: 8 pm
Then on Sunday: 4 pm
Overall, the worst time to post on Instagram on weekdays is after 6 pm. During this time, people might have concluded their job for the day and switched from Instagram to watching a movie.
Factors that Influence the Best Time to Post on Instagram
Below are factors that determine when you should post and when you should not.
1. Content Relevancy
The first factor to consider is how relevant your post is. This factor is not about whether your content is suitable for your target audience.
It relates to whether the type of video you’re posting is appropriate for your target audience when you’re posting it.
Assuming you’re niched on lifestyle and want to discuss a nutritious breakfast recipe. It wouldn’t seem reasonable to post the content late at night, would it? The greatest thing to do is upload it first thing in the morning to be relevant to your fans.
Promptness talks about the moment your followers and intended target audience are online. For your content to get the most traffic, you should post right before the peak hour of engagement. Instagram’s built-in Insights feature can help you figure out when most of your followers are online.
You’ll need to sign in for a business Instagram account before accessing the Instagram Insight tool. Once you successfully sign up, this Insight tool will give you details of your followers (age, gender, and location). It works when you have up to 100 followers, and it also tells when your audience is online!
When you go through the data it provides, you’ll have a clear vision of the best time to post on Instagram.
3. The Purpose of your Post
Do you post to engage with your present audience or reach out to a larger audience and gain more followers? Whatever it is, your purpose will determine the best time to post on Instagram.
It implies that if you’re trying to reach out to new people, post when your intended audience is active. Or post when Instagram users are engaged. On the flip side, posting for your existing audience will include posting during their busiest time.
After considering these criteria, you’ll notice that the best time to post on Instagram varies for every account. It also goes for each post; based on its relevance, the activity of your followers, and the post’s aim.
To reach a standard agreement on the best time to post on Instagram, select a time and test it. Select 25 to 40 days and review your insights to see whether your engagement and development have improved. If you notice any positive change, it shows that your chosen time is best for your audience.
Nevertheless, remember that the more you have a larger audience, the more the best time to post on Instagram changes.
Therefore, make it a practice to examine your insights every 2-3 weeks as part of your posting plan. You can also adjust your scheduling based on your progress.
FAQs on the Best Time to Post on TikTok, Facebook, and Instagram
Is it Important to Find the Best Time to Post on TikTok?
Finding the best time to post on TikTok is very crucial. Yet scheduling your updates may influence the number of individuals who view your videos in the “For You” area.
It is also essential to take part in the FYP to reap the benefits of its increased organic reach, get fresh, relevant content, and know more about your audience.
How Do I Know the Best Time to Post on TikTok?
To know when to post on TikTok, you need to use the TikTok analytics, audience demographics, engagement data, and your fellow competitors.
How can I Create the Best TikTok videos?
You need to make original, entertaining, and relevant posts. Catch your followers’ attention with a catchy title, capitalize on trends, and be you.
When is the Best Time to Post on TikTok?
The prime time to post videos on TikTok on Tuesday is 9 am, while midnight is the best time to post on Thursday. And on Friday, the best time to post is at 5 am.
What is the Worst Time to Post on TikTok?
The worst times to post a video on TikTok are at 5 pm, 6 pm, and 9 pm during the week.
Does Timing Matter When I Post on Facebook?
Don’t be too concerned about the time you post on Facebook. Interesting posts will appear regardless of when you publish them. Concentrate more on producing consistently high-quality content. The greater the content, the more frequently your audience will engage with it, and the higher it will appear in their News Feed.
What time has High Traffic on Facebook?
People are most active on Facebook in the afternoon, preparing for their lunch break from 1 to 3 pm. So if you post at 1 pm, you’ll receive the most shares, likes, and comments.
When is the Worst Time to Post on Facebook?
The worst days to publish are Saturdays and Sundays. After 4 pm on weekdays, traffic decreases. And posts receive fewer clicks before 8 am and after 8 pm.
Can I Post On Instagram At Night?
One of the primary Instagram principles is that posting late at night won’t get you many likes or engagements. However, this is a general rule. Everything entirely depends on your company’s needs and the location of your target audience. If your audience is in another country, posting at night may be the best way to reach them.
Are there Worst Times to Post on Instagram?
Your followers will determine when is the worst moment to publish on Instagram. The worst time to post content is between 1, and 5 am and late after 6 pm. This isn’t always the case, though. Know who your audience is and when they will be online.
Final Thoughts on the Best Time to Post on Social Media; TikTok, Facebook, and Instagram.
Engagement is vital for any business’ success on TikTok. As a result, posting your videos strategically on TikTok can either make or mar your efforts.
Begin by creating genuine, unique content and share it when people are most inclined to comment. Use the best posting times we showed you above. Then, use your brand’s TikTok insights (analytics) to determine when your target audience is active.
We addressed the best time to post on Facebook; there is no universally ideal time. However, by following our instructions and analyzing your data, you can enhance your posting schedule. With our detailed explanation, you can also boost engagement.
For Instagram, it is challenging to pull out from the crowd with so much content published every day. Notwithstanding, there is a way to increase the likelihood that a more extensive audience will notice your posts.
There are particular days and periods of the year that will draw in more people and help you better your plan. If you choose the best time to post on Instagram, you’ll gain more followers and expand your reach.
To sum it up, note that as your follower increases, you might notice a change in the time your audience engages. Lastly, TikTok, Facebook, and Instagram update algorithms. So you need to stay updated too.
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Godsfavour is a passionate content strategist with an excellent flair for writing on various niches. With a bachelor’s degree in Accounting. Her natural knack for details, coupled with her love for the English language, helps her weave and spin words together to create a masterpiece. She’s passionate about business growth and development.