Metricks Blog

Henry Ohaegbulam

Henry is a marketing and communications specialist. He enjoys helping individuals and brands find answers to their marketing questions. He has spent the majority of his career in the SaaS industry, gaining experiences in areas such as corporate communications, digital marketing, branding, and community building. Henry currently serves as the head of product marketing and comms at Metricks.

What Is Top Of The Funnel Marketing?

top-of-funnel-marketing

Top of the funnel marketing refers to the first stage of the buyer’s journey. This is the part where you’re trying to make a good first impression on people who have never heard of you before.