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Complete Guide To Different Affiliate Types (+Examples)


It’s simple to believe that the only affiliate types are bloggers and influencers. But this isn’t the reality. There are more different types of affiliates than you may know. Hence, choose which of the affiliate types you wish to join.

In this article, we will go over the many affiliate types available in the industry. Also, we will talk about why your firm needs the various affiliate types. 

If you haven’t set up your affiliate network, Metricks provides readymade tracking software. With this, you can assess the true ROI of your promotional activities.

Now. let’s examine the various affiliate types so you can prepare before working with them.

The Different Affiliate Types

There are several distinct affiliate types. Below is a long list of the primary affiliate types and some examples.


1. Blog Affiliates

A blog affiliate is a specialist who produces content. This content highlights a specific affiliate product associated with their market.

The bloggers know how to craft evaluations and how to make them search engine friendly. It implies that they can naturally reach a huge audience. 

Besides, they have a loyal following of people who trust their opinions. Plus, they promote your product by adding referral links and codes in their articles. Blogs are the primary traffic source for 65% of affiliate types. Hence, they have become essential to affiliate marketing. 

Small to medium enterprises with a worldwide audience should blog the most. It is perfect for goods and services that appeal to a global audience. This is because it is a viral medium. These might be coupons for in-game purchases, trip packages, or IT software. 

However, businesses like real estate that provide a stationary physical good or service that is in high demand might profit less from blogging. The effectiveness of content marketing is consistently demonstrated. 

According to studies, long-form content creates nine times as many leads as short-form content. And it reaches eight times as many individuals. It also generates three times as many Facebook shares.

2. Social Media Affiliate

A single social media influencer may use content to reach hundreds or millions of people. But micro-influencers, who have smaller followings than macro-influencers, occasionally have greater conversion rates. This is because their audiences trust them and are prepared to render support. 

Marketers can earn affiliate commissions through various compensation structures. Also, commission rates can change based on the affiliate marketing program. After users click on the presented campaign, the Cost-Per-Click model pays affiliate marketers. A comparable approach is cost-per-action.


Here, the customer who does a specific action will receive the reward. Such action may be subscribing to a newsletter or completing a form.

After a transaction closes, Cost-Per-Sale offers commissions. At the same time, Cost-Per-Mile gives commissions for every thousand impressions delivered to the merchant’s website. Fashion, music, and IT businesses benefit significantly from social media marketing.

The foundation of social media is its visual content and easy shareability. It enables users to visualize the product and help it become viral. With roughly 25% of all affiliate marketing programs dedicated to fashion, this industry is dominated by fashion.

Nearly 90% of all social media users engage with music. It could be either by sharing, viewing, or finding new songs and artists. Music is the second most popular activity on social media. It is yet another example of connected or engaged affiliate marketing.

3. Coupon Affiliate

They represent the most prevalent affiliate types. They only fit into some programs. But if you let them, they can generate targeted visitors to your website using discounts distributed by the affiliate network.

In many situations, the bigger coupon affiliates dominate the organic search results for queries connected to coupons. Examples are; RetailMeNot,, and

4. Mobile Affiliates Social

It should be no surprise that mobile devices are excellent partners for affiliate marketing. There are several approaches to affiliate marketing on mobile devices.

Banner advertisements on the screen’s borders and in-game adverts are our advertising methods. Apps for mobile devices can exchange affiliate links for goods connected to the app. 

For instance, you may share a code for a discount at a guitar store via a guitar tuner app. Thus, the commercials will target a specific demographic interested in the product. If the user permits, particular applications can send push alerts with advertisements. 

5. PPC Affiliate

They are affiliates that manage sponsored search campaigns on several platforms. These include Google AdWords, Bing Ads, and others. Since the affiliate must pay for the advertisements and there is no assurance of a return on investment, this advertising carries a significant risk for them. 

They can cooperate with the merchant’s existing PPC campaigns to avoid bidding on the same keyword groups or engaging in a direct bidding competition with the merchant.

6. Review Site Affiliates

What if you could test something out before you bought it? That is the basis for product review websites. In fact, it goes much further than that. This is because authorities wrote assessments in their field or people whose opinions are respected in the community in question. 

The allure is that you may view a video or live stream of the expert using the actual goods and provide real-time comments. 

These communities can be found all over YouTube and Twitch, and affiliate links and discount coupons are widespread. Reviews are significant in the eyes of potential clients. Reviews are important in the eyes of potential clients. According to statistics, 54.7% of shoppers will read at least four reviews before deciding. 

Recent studies confirm this claim by demonstrating that product pages with reviews generate up to 3.5 times as many conversions as those without reviews.

Restaurants, dental services, and hotels are a few companies that might profit from affiliate marketing on review sites. Another illustration of connected or engaged affiliate marketing is this.

7. Email Marketing Affiliate

Though emails once were more popular than they were for communication. These affiliate types that focus on email marketing have an edge since they deliver offers to customers who have consented to receive them.

Only those users who were interested in being included in a mailing list among all users provided their email addresses. As a result, people are more inclined to interact with the advertising since they are less invasive.


Typically, these campaigns include newsletters and other content. The content must contain affiliate links that direct readers to deals. This marketing is perfect for sectors like health, pharmaceuticals, and insurance. This is because it reaches many people quickly. 

It’s not a usual practice in one industry to provide discounts to current consumers; personalization is another feature that may be used. Automated birthday emails, says Experian, boost transaction rates by 481% and revenue per email by 342%.

Benefits Of Affiliate Types


1. Brand Awareness

Working with various affiliate programs can help you spread the word about your company to more people. It will assist in getting your brand out there and in front of people if you concentrate on more than one affiliate program and channel.

You won’t reach audience members who don’t frequent those websites while they are online if you focus on one form of affiliate.

2. Reach New Loyal Customers

Any customer you get through an affiliate may turn into recurring customers through trust since your affiliates will be publicly promoting your product or service to their audience. It’s like passive revenue because any recurring online business you generate through that consumer won’t be subject to affiliate commission!

3. Revenue Diversification

Revenue diversification is one of the most critical factors in successful affiliate marketing. What do we mean? Well, don’t put all your eggs in one basket. Instagram could not be there when we wake up tomorrow. Or Google’s algorithm might have changed and lowered the ranks of your bloggers’ websites. 

So, your earnings will only improve if you concentrate on one form of affiliate. Working with many affiliate types can help you feel less affected if something goes wrong.

Final Thoughts

Understanding the different affiliate types will aid in the expansion of your affiliate network. Finding the ideal affiliates to work with can help your brand succeed and generate the extra sales volume you want.

Launch your affiliate marketing program with Metricks in less than five minutes. Get a free 14-day trial here.



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