Social media has amplified the use of visual content, like images and videos. According to research, 82% of people are likely to spend more time watching videos on news feeds than reading text. This means that video content is becoming key for businesses looking to reach their audience.
The importance of social media marketing campaigns with videos has increased exponentially. That’s why many businesses have considered using social media videos to improve lead generation and customer retention.
However, most video campaigns fail in delivering results. The reason is that businesses are implementing video marketing efforts without a strategic plan.
The first thing to do is identify the goal of your video campaign before you start shooting videos. This will help you decide on what type of video content to create, which distribution channel to use, and how to measure results.
Before diving into social media video tips that work, let’s find out what channel makes a great platform for your business.
What Social Media Channels Work for Your Brand?
Not all social media channels are fit for every brand. You need to determine which social media sites your target market uses these channels frequently to communicate with them.
For example, if you’re targeting young people, you should focus on using social media platforms like Instagram, Twitter, and TikTok. If you’re targeting business professionals, LinkedIn is the best site to market your products or services.
Most Facebook users are late Millennials and Baby Boomers. However, this platform remains the most popular social media site with over 2.89 billion monthly active users worldwide.
As a marketer, you can use this platform to share images, articles, and videos about your brand. You can also create Facebook groups and pages to engage with your target market.
Twitter is mainly used by people aged 25-34. This site is great for sharing short bits of information about your brands, such as news, discounts, and events. You can also use Twitter to follow other businesses and individuals who might be interested in what you have to offer.
Instagram is an image and video sharing platform where users can create or post content that will be visible to their followers. This site is also where your target market hangs out the most because it’s used mainly by people aged 18-24 years old.
Use this platform to create a community around your brand and share images, videos, quotes, infographics, etc.
Pinterest is considered one of the top social media sites today, with over 444 million monthly users. Most Pinterest users are females interested in arts and crafts projects, home decorating ideas, cooking recipes, fashion trends, travel destinations, and more.
If you have important lessons about what you do but don’t want to write too much information on Facebook or Instagram ads, use Pinterest as your primary sharing channel for visual information such as photos and videos.
LinkedIn is a social media site for business professionals. This site can be used to share articles, images, and videos about your brand.
You can also use LinkedIn groups and pages to engage with other businesses and individuals who might be interested in what you have to offer.
LinkedIn is also a popular site to learn about business and career opportunities. Many have posted training videos to help professionals step up their career games or find a community with like-minded people.
YouTube is the second largest search engine next to Google. This site is mainly used by people aged 15-35 years old. Use this platform to create videos about your brand, products, or services. Share how-to videos, customer testimonials, and more.
Moreover, YouTube has become the go-to site for people looking for information about a brand or product.
10 Powerful Tips to Improve Your Social Media Videos
This is because videos can capture people’s attention and keep them hooked until the end. As an entrepreneur, you need to create videos that are compelling and informative. Here are some tips on how to create compelling social media videos:
1. Make valuable video messages
Your video messages should be valuable to your audience. They should provide insights, tips, and advice that are helpful to them. When people watch your videos, they should feel like they’ve learned something new or have been given a new perspective on things.
People love stories. Humans have been telling stories since the beginning of time. Stories can evoke emotions from people and make them connect with the characters or the storyteller. Your story doesn’t have to be complicated. It can be something as simple as the story of how your business started or the struggles that you’ve faced along the way. When creating videos, think about how you can tell a story that will connect with your target market.
2. Make it interesting
Nobody wants to watch a boring video. You need to make sure that your videos are interesting enough to keep people’s attention. This means that you should avoid talking about mundane topics or presenting dry information.
Instead, think of creative ways to present your message. You can do this by using animation, humor, and interesting visuals. If you can make people laugh or engage with your videos, they’re more likely to share them with their friends.
3. Keep the video short and simple
The reason why your social media videos should be short is that people have short attention spans. The average person only has an attention span of 8 seconds. This means that you need to get your point across quickly and clearly to keep their attention.
You don’t need to cram all of your information into a single video. It’s better to break up your videos into shorter segments so that people can watch them easily. Keep your videos short and simple so that people can understand them without watching them multiple times.
4. Use high-quality visuals
Your visuals are just as important as your message. They can be even more powerful than words when it comes to capturing people’s attention. This is because we are visual creatures, and we process visual information much faster than text.
Make sure that you use high-quality visuals in your product videos. This means using good lighting, filming in a clean environment, and using clear and concise graphics. If you have the budget, you can also hire a professional video crew to help you create stunning visuals.
5. Be personable and engaging
People like to see the human side of businesses. They want to feel like they’re connecting with real people, not just a faceless corporation. This means that you need to be personable and engage in your videos.
Make sure that you smile, make eye contact, and appear friendly. You don’t need to be overly scripted or fake. Just act naturally, be yourself. When people feel like they know you, they’ll be more willing to trust you and your products or services.
6. Use subtitles
One of the best ways to make your videos more accessible is by using. This will help people who are watching them in noisy environments or people with hearing disabilities. If you want to make sure that everyone can understand your point, use transcripts for your videos.
7. Create separate video descriptions
Another thing that you should do is create separate video descriptions for each platform that you’re sharing it on, like YouTube, Facebook, Twitter, Instagram, etc. The description is important because it gives context to people who are viewing the video on their newsfeeds.
Try not to include hashtags within this particular section, as it will limit the number of people who will see your video.
8. Add a Call to Action
In order to get people to take action, you need to add a call to action (CTA) at the end of your videos. This could be as simple as asking viewers to visit your website or sign up for your email list. When creating your CTA, make sure that it’s clear and concise.
Don’t ask for too much information or make them watch another video to complete the desired action.
9. Test and measure
The only way to know what works and what doesn’t is by testing and measuring your results. Try different things with your videos and track how well they perform. This includes the length, type of content, and the types of visuals that you’re using.
10. Keep your brand in mind
The last and final tip is to keep your branding in mind when creating video content. Make sure that your branding matches what you’re trying to say to create a cohesive visual identity for yourself.
If you want people to trust you, make sure they can easily recognize your brand from a mile away by keeping it consistent across all of your videos.
Conclusion on How to Improve Social Media Videos
Social media videos are crucial for brands looking to connect with their customers on a more personal level. By using the tips in this article, you’ll be able to create engaging and visually appealing videos that will capture people’s attention.
Remember to test and measure your results so that you can continually improve your content. And lastly, keep your branding in mind so that people will instantly recognize your videos.
So there you have it – 10 powerful tips to improve your social media videos! Use these tips to create engaging and visually appealing videos that will capture people’s attention. Remember to test and measure your results so that you can continually improve your content.
And lastly, keep your branding in mind so that people will instantly recognize your brand when watching the.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos